Morocco welcomed **19.8 million tourists in 2025**, a 14% increase from 2024, edging out Egypt which received 19 million visitors despite posting a sharper 21% year-on-year growth.[1][2] This marks the second consecutive year Morocco has held the position of Africa's most-visited destination.[2] ## The Competitive Race Throughout 2025 The competition between the two nations remained remarkably close until the final months. By June 2025, Morocco had a slight edge with 8.9 million arrivals compared to Egypt's 8.7 million in the first half of the year. By September, both countries had reached approximately 15 million visitors each, with Morocco growing at 14% and Egypt at 21%—indicating Egypt was catching up rapidly.[2] The final quarter ultimately determined the winner, with Morocco securing the lead by year's end.[2] ## Growth Drivers **Morocco's success** was fueled by expanded air routes connecting secondary cities to European and Gulf markets, increased airline capacity, and the hosting of the Africa Cup of Nations.[1][4] The country is now targeting **26 million annual visitors by 2030** when it will co-host the FIFA World Cup with Spain and Portugal.[6] **Egypt's strong rebound** was driven by the newly opened Grand Egyptian Museum (launched in November for $1 billion), enhanced flight connectivity, and sustained demand for Red Sea and Mediterranean resort experiences.[1][5] Egypt aims to attract more than 20 million visitors in 2026 and 30 million annually by 2031, with hotel occupancy already reaching 100% in some areas.[5][6] ## Revenue Comparison Despite receiving fewer visitors, Egypt generated significantly more tourism revenue. In the first 11 months of 2025, Morocco reported **$13.5 billion in tourism income** (124 billion dirhams), while Egypt's tourism sector generated **$18.5 billion**—approximately **$5 billion more** than Morocco despite having nearly one million fewer visitors.[7][6] This reflects Egypt's higher spending per visitor, particularly from luxury resort accommodations.
