Starlux: A Tale of Ambition in the Skies
Ever wondered about Starlux, that airline that seems to be making waves? Let's dive into the story behind it!
The Key Players: Chang Yung-Fa and Chang Kuo-wei
To understand Starlux, we need to talk about two important figures: Chang Yung-Fa (CYF), the founder of Evergreen Group and EVA Air, and his youngest son, Chang Kuo-wei (CKW).
CYF had five children. While the older four focused on the business side of things, CKW was drawn to the technical aspects. He started at EVA Air as a mechanic, worked his way up to becoming a pilot, and eventually became the chairman, mastering every aspect of the airline.
A Succession Dispute Leads to New Beginnings
In 2016, before his passing, CYF bequeathed EVA Air and the Evergreen Group to CKW in his will. However, his other children challenged the will, claiming he wasn't of sound mind when he wrote it. Amidst the legal battle, they orchestrated a board vote that ousted CKW from his position as chairman of EVA Air.
Undeterred, CKW announced his intention to start a new airline: Starlux. He felt that the two major airlines in Taiwan, EVA Air and China Airlines, had become complacent, focusing primarily on budget travelers. He envisioned Starlux as a premium airline, offering a more luxurious experience. With his deep knowledge of the airline industry gained from his years at EVA Air, he quickly assembled everything, and Starlux officially took flight in 2020.
The Starlux Experience
If you've flown Starlux, you've likely noticed a difference. The interior design is beautiful and elegant, with thoughtfully chosen color palettes for the seats and carpets. Surprisingly, the ticket prices are often comparable to or even lower than those of EVA Air or China Airlines.
The service is also top-notch. The seats feel more spacious, the entertainment systems are up-to-date, and the food is delicious. It's a noticeably more refined travel experience.
Convenient Routes for Malaysians
Starlux also introduces new and convenient flight routes for travelers. For those in certain regions heading to Vietnam, Starlux offers routes from smaller airports, making check-in faster and less crowded compared to larger international hubs.
Final Thoughts
Given the choice, Starlux would be a great travel option. If you haven't tried Starlux yet, it's definitely worth experiencing. The business class seats are rumored to be amazing!
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