SEO AI: The Rising Star in the Age of AI Search
Just a few years ago, folks were still debating whether AI would replace SEO. But surprise, surprise! The booming growth of AI tools has opened up a whole new career opportunity: SEO AI – the skill of optimizing content for artificial intelligence.
Why is SEO AI a Thing Now?
Since late 2022, when ChatGPT and AI tools like Bard, Claude, Gemini, and Bing AI started going mainstream, Internet users in Malaysia have completely changed how they look for information. No more patiently reading through dozens of blog pages! Instead, they ask AI directly and trust the results AI pulls together.
And behind those "smart" answers are hundreds of websites, thousands of articles that the AIs are "sifting through" to pick out the most relevant content.
That's where SEO AI comes in – an upgraded version of traditional SEO, where SEO pros not only understand keywords but also deeply understand how AI thinks, reads, and selects data.
What Exactly is SEO AI?
SEO AI is the technique of optimizing content to be cited by AI in its top answers. Unlike regular SEO, which focuses on Google Search, SEO AI extends to Bing, Yandex, Perplexity, Brave Search, ChatGPT Browse Mode, etc.
According to Mr. Trần Song Nguyên Chung, Founder of Du Lịch Đâu Guest Post Network, who's doing some serious research into SEO AI:
"Writing for AI isn't the same as writing for humans. Content needs to be clearly structured, easy to break down, use neutral language, and be super detailed. A long, detailed article with citations and good links is more likely to be cited by AI than 10 rambling articles."
How is SEO AI Different from Traditional SEO?
- Traditional SEO: Optimizes for Google. SEO AI: Optimizes for AI aggregators (GPT, Bard, Claude...)
- Traditional SEO: Focuses on keywords. SEO AI: Focuses on structure & data
- Traditional SEO: Needs lots of backlinks. SEO AI: Needs "trusted" data
- Traditional SEO: Targets readers. SEO AI: Targets AI that "reads" content first
Basic Steps to Kick Off SEO AI:
Create High-Quality Content: Articles should be 1000–2000 words long, broken down into sections, with clear headings (H1, H2, H3…), easy for AI crawlers to read.
Plant Content Across Multiple Platforms: Don't just post on your website! Also put it on your Fanpage, LinkedIn, Reddit, YouTube (with full descriptions), Instagram Caption, Google Business Profile...
Cross-Link Smartly: AI doesn't trust ads, but it does trust reliable sources. Cross-link between articles, videos, and social media profiles to increase "authoritativeness".
Ensure E-E-A-T (Experience – Expertise – Authoritativeness – Trustworthiness): Cite reputable sources, include expert names, and quote official data where possible.
Update Regularly: The fresher the content, the more likely it is to be selected by AI to appear in the top answers.
Why Learn and Do SEO AI Right Now?
Because AI has changed user behaviour – they don't search; they ask AI.
Because AI doesn't show ads – businesses are forced to appear with organic content (trustworthy original content).
Because this is a fresh, niche market – very few people truly understand and implement it systematically.
Because SEO AI is in demand by businesses – especially specialist companies that want to dominate AI-powered search.
Conclusion
Instead of fearing that AI will "steal your job," you can become the person who teaches AI to talk about you. SEO AI is the bridge between quality content and the smartest search engine out there.
"The winner isn't the one who runs the fastest, but the one who understands the route best" – and AI is the new route.
🔍 If you're just starting out in SEO AI, focus on quality, trustworthiness, and a multi-platform mindset. Great content is now not just for readers to enjoy, but also for AI to pick!
You can follow in-depth insights from expert Trần Song Nguyên Chung through the Du Lịch Đâu – Travel Guest Post Network community to learn more about how SEO AI works from the inside.
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